Gene and Paulette are a great example of how the new California Cottage Law has taken a family recipe and dream and turned it into a small batch business selling in local farmers markets and stores.
Cappy’s Dry Rub was one of the first to get their cottage food operation license (and were even featured in Councilman Yaroslavsky’s newsletter on the topic).
Cappy’s Dry Rub is an amazing mix of herbs and spices, used on everything from fish, chicken and steaks to veggies and, with their new product, fruit as well! And listen up people, it is gluten free, and all natural. No food coloring, no additives, no msg and no stabilizers here. Because the spices are dehydrated, they have a naturally long shelf life. You gotta love that! Although Cappy’s only opened for business in April of this past year, they already have four rubs in their lineup: Original, Spicy, Salt Free and the new Fruit and Vegetable Rub. And they are giving away a gift pack of all four to one lucky reader!
I recently visited Gene and Paulette while they were in production with their Cappy’s Spicy rub. Paulette’s been calling Gene ‘Cappy’ since their dating days, and the name stuck when they turned Gene’s rub into a business. The story goes that about five years ago, Gene took his standby ingredients that he had always used when grilling and finally took the time to measure them out and get the exact blend he loved. He had only done this to have a consistent product for himself and his family, but Paulette listened to her gut when it told her to turn it into a business. They started by bringing samples to church for feedback and, when they were ready, they started off with a 100 bottle run with word of mouth sales, then Farmers Markets and now a few local markets as well.
When I spoke to the couple about their plans for the company, they spoke of a controlled growth, building on their growing Los Angeles following then spreading out nationwide. Besides having a successful company for their family, Gene and Paulette are looking forward to giving back to the community once Cappy’s really takes off. Their recipe for success: start small and build your reputation on your customer service base by not over committing.
So what do I make with Cappy’s? A few things actually but my kids love when I use Cappy’s on my Baked Skillet Chicken. And I can’t wait to use this rub on future Thanksgiving turkey’s for some amazing flavoring! Yum!
- The Calabasas Farmers Market on Saturdays
- The Miracle Mile Farmers Market on Wednesdays
- Jim’s Market in Woodland Hills
- Follow Your Heart in Canoga Park
- Full of Life in Burbank
- Urban Radish in Los Angeles
- Erewhon Market in Los Angeles
- Marconda’s in Los Angeles
And for those of you outside of LA, you can head right on over to the Cappy’s Dry Rub website and place your order now!
And now for the giveaway… Cappy’s has generously offered their gift pack to one lucky winner.